STOP COMMITTING ‘RANDOM ACTS OF DIGITAL

Use a data-driven digital transformation framework to evaluate opportunities, develop an evidence-based roadmap for growth and create an effective plan of action to realise your ambitions.

IONOLOGY DIGITAL TRANSFORMATION FRAMEWORK

Use Our Digital Transformation Framework To:

  • Identify opportunities for growth
  • Identify opportunities for innovation
  • Identify new sales opportunities
  • Employ the most effective marketing tactics for your business
  • Understand if and how you can take on your digital competitors
  • Identify capability gaps
  • Select or create the right technology to deliver transformation
  • All using data driven decision making.

USE DATA TO DIAGNOSE THE BEST OPPORTUNITY FOR BUSINESS GROWTH

Creating a vision and a clear journey as well as expressing the value that brings to your customer, is crucial when delivering change. This process is significantly simplified and structured using this framework.

CALCULATE EXACTLY WHAT THE CUSTOMER WANTS

This framework helps you calculate the volume of customers in the market you wish to grow in, identifies the tasks the customer is trying to achieve and tests if the customer would buy your proposition over that of your competitors.

EVALUATE YOUR COMPETITORS

Don’t waste your resources taking on battles you can never win. Understand your competitors’ propositions, calculate their online force and find a niche you can own.

MAKE PLANS THAT ARE ACHIEVABLE WITH THE RESOURCES AT HAND

Leverage what you have to get what you need. Your organisation’s available resources play a key role in how your digital transformation journey will map out. Time, talent for innovation and cash availability can all be leveraged to your advantage.

THIS IS THE IONOLOGY STRATEGY QUADRANT

Principle 5: Where are we now?
Principle 6: What play can we make?

DEFINE YOUR BASELINE

Principle 5: Where are we now?

All transformation journeys have a starting place – where you are now in the digital marketplace. Use data to define that position in the Ionology strategy quadrant and give your organisation common understanding for ultimate clarity in communication.

SELECT YOUR PLAY

Principle 6: What play can we make?

There are set plays for moving around the quadrant. Calculate implications of any given play on your top line growth, cost of investment and use of resources before you pivot your business.

CREATE A CLEAR PLAN OF ACTION FOR MANAGERS TO IMPLEMENT

Principle 7: Strategy Execution

Turn your transformation strategy into actionable projects and tasks. Assign responsibility, unify your people and bring your plans to life.

WHERE WILL YOUR DIGITAL TRANSFORMATION JOURNEY TAKE YOU?

The Framework can be used manually or using our Direction software

WHAT WOULD YOU LIKE TO DO NOW?

Get a free digital gap analysis for your business and learn what steps you need to take to become more competitive and innovative in the digital economy.

Take a course and learn how to implement our framework in your organisation to rapidly drive effective action and start creating new competitive advantage.

Our experienced practitioners can help you create a roadmap for your transformation or assist with project delivery as part of our advisory services.

Become an expert practitioner by joining our partner program,and use our methods to pitch and win digital transformation projects.

FREQUENTLY ASKED QUESTIONS ABOUT IONOLOGY DIGITAL TRANSFORMATION FRAMEWORK