What is a Digital Transformation Strategy?

What is a Digital Transformation Strategy?

Excellent question! In a nutshell, a digital transformation strategy is a plan of action to create new, sustainable, competitive advantage in the digital economy. 

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The Seven Principles of Digital Business Strategy

The Seven Principles of Digital Business Strategy

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology?

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dvisory Services & Technology

dvisory Services & Technology

Excellent question! In a nutshell, a digital transformation strategy is a plan of action to create new, sustainable, competitive advantage in the digital economy

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What is digital transformation?

What is digital transformation?

Digital transformation is the deliberate, strategic, repositioning of one’s business in the digital economy. The word “Digital” is a synonym for the pace of change that is happening in today’s world, driven by the rapid adoption of technology. “Transformation” in this context, is how an organization is built to change, innovate, and reinvent rather than simply enhance and support the traditional methods.

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What is the difference between digitization and digital transformation?

What is the difference between digitization and digital transformation?

Some businesses set out to digitally transform. They end up digitizing and stop. Never transforming, instead, they drift, upgrade, tweak as they go.

Often, they have been mis-sold the idea that more technology = greater competitive advantage. Technology is a tool. In the 2020s it rarely creates new, sustaining competitive advantage on its own. Everyone has access to the same technology, pretty much.

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What Happens to Businesses That Don’t Digitally Transform?

What Happens to Businesses That Don’t Digitally Transform?

Governments are claiming they have ‘digitally transformed’. The reality is that they have mostly digitized existing processes.

This is not something to be celebrated, it is a citizen expectation. Delivering the exact same product or service, enabled by online forms is not transformation.

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What is a Digital Leader?

What is a Digital Leader?

Can any leader declare that they have truly become a digital leader and that their organization has been fully transformed in the new digital world? The first problem in making such a declaration is that there is no agreement on what being a digital leader means. Even the language around digital transformation is only properly developing now.

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 What is Wrong with Most Digital Transformation Strategies?

What is Wrong with Most Digital Transformation Strategies?

Michael Porter, the famous Harvard Strategy Professor said “If we’re satisfied with vague strengths and weakness lists, we’re not thinking very clearly about strategy”. “There’s a distinction between operational effectiveness and strategic positioning”.

Should we be on the cloud or have our own servers? That’s an operational effectiveness question.  What we understand is that operational effectiveness is not a strategy”.

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