Part of the problem all business units face is finding capacity when creating a ‘Culture of Innovation’. They have the desire to become more innovative, more structured in their approach and eventually want to make innovation a core part of everything they do.
The challenge they face however is finding the time and the right process for continuous innovation. It’s not possible for cycles of innovation to become embedded without a combination of education and running facilitated SPRINT or Design Thinking innovation cycles.
Running deep thinking SPRINTS in order to create solutions to resolve long standing problems.
Leadology will act as SPRINT facilitators and Minimal Viable Product design consultants during this process. The outcome of the innovation cycle is to test a business model that will solve a long running deep seeded problem.
We use the Sprint method to help us solve problems that have come through a diagnosis process to help us overcome Leap of Faith Assumptions using a technique known as creating Minimum Viable Products. MVP is where we use the least amount of effort to create a solution that will allow us to test a business model in order to gain data driven feedback from customers.
The diagram below shows how we will spend 5 days going through 5 stages of running a Sprint. The outcome of running the Sprint is to a create a minimal test which will allow us to go to stakeholders to see if we were to engage with them more deeply, that there is supporting evidence that we’re heading in the right direction. When we create these minimum viable products, show them to customers and collect the data, it quite often changes our opinion on the direction of travel
1- Design Thinking
Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
Design Thinking revolves around a deep interest in developing an understanding of the people for whom we’re designing the products or services. It helps us observe and develop empathy with the target user. Design Thinking helps us in the process of questioning: questioning the problem, questioning the assumptions, and questioning the implications. Design Thinking is extremely useful in tackling problems that are ill-defined or unknown, by re-framing the problem in human-centric ways, creating many ideas in brainstorming sessions, and adopting a hands-on approach in prototyping and testing. Design Thinking also involves ongoing experimentation: sketching, prototyping, testing, and trying out concepts and ideas.